Panorama Panel

About us

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The Panorama Panel is managed by Kantar Media, a global leader in media measurement. Operating since 1951, we are experts in understanding the evolving media landscape. Our audience measurement team is charged with developing new approaches to measure this changing media landscape. We currently provide audience measurement services in over 60 countries worldwide.

The Panorama Panel has been established in partnership with the ANA (the Association of National Advertisers). ANA represents brands and companies that advertise in the US and aims to make advertising more relevant to you.

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By allowing us to measure your viewing behavior, you provide valuable input that services like YouTube, Prime Video and Facebook can use to improve their content and experiences. It’s a great way to make your voice heard – and make your viewing count!
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Everything you need to know about the Panorama panel

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